Google shopping is the section you see right at the top of your search, when you are looking for a particular product. The platform is huge and includes over 1 billion products across the globe.
The basis of it is that it allows Google’s users to search for a product and then easily compare the prices from various retailers to get the best deal.
This has over the last few years become an additional arm of Google AdWords. with their PPC service. There was a time when this feature was free for businesses but now you will need to pay for every click that you receive from this part of the search page. But as your advert shows up with images and information, you’re much more likely to get clicks from customers who want to buy. Now, Google charges every Google shopping merchant to list their business and just like the AdWords platform, users’ results for Google shopping are affected by advertisers’ bids and the relevance of their keywords and adverts. Read More
Take vegan face masks as an example, if someone wants to buy a vegan face mask, they may type in a general keyword like buy vegan face mask, or they might type in the name and the brand into Google and click shopping.
They’ll then be presented with a list of vegan face masks, which match their search parameters along with prices, images and their location. Results also include product reviews and descriptions, plus users can also refine their search to match their criteria like their budget and which shops they’d prefer to buy from.
So, Google shopping is a great way to increase the flow of traffic to your website. Not only will the number of people reaching your website increase, but those that do will be high quality leads as they’ve been actively searching for your product. Using Google shopping means you can achieve a much higher conversion rate and not waste your marketing budget targeting people who aren’t matched to your product. If for example, someone sees your standard pay-per-click advert, clicks on it, and then is put off by the image and the price, you’ll still be charged. However, if the same person sees a Google shopping ad for the same product, they’re unlikely to click on it because they can already see the price and image on the search page.
Overall, the searchers who click on your Google Shopping ads, are much more likely to become real customers, have control over where your product appears and who sees it.
Google shopping allows you to closely monitor and optimize your campaigns to reduce your costs and maximize your profits. Unfortunately, setting up a successful Google shopping campaign is not easy and can end up costing a lot of time and money. The good news is YourVeganMarketer.com is here to help and ensure you get the very best from your Google shopping campaign. YourVeganMarketer.com offers a range of affordable and highly effective Google shopping management packages. Choose the service which matches your requirements and what you want to achieve. All my services are flexible with no tie-in contracts so you can upgrade, downgrade, pause or stop at any time. If you want to dramatically increase your conversion rate while reducing the amount you spend on Google shopping campaigns, YourVeganMarketer.com can help.
I have developed cutting edge algorithms systems which boost the performance of your Google shopping campaigns. To find out more about how your business can benefit from Google shopping, sign up for a YourVeganMarketer.com Free PPC review pack today. It’s 100% free with no strings attached and the review is your chance to get answers to all your questions about how a Google shopping feed works and my chance to understand more about you and your business goals. At the end of your review, you’ll receive a detailed assessment of your online performance, including what’s working well and what could be done to increase your sales. So, get in touch now to arrange your free review pack.
