Pay Per Click advertising is a great way to attract people to your website. By using Google AdWords, Bing, or a combination of both, to target customers, you can increase the flow of traffic to your website and potentially the number of sales you make. However, PPC is not as straightforward as simply setting up a campaign and letting it sit there as the traffic and sales come in. Some adverts you use may be more successful than others. Likewise, the landing page, which is the page of your website people reach having clicked on your advert may convert well for one person and not for another, and this is where split testing becomes very useful. Split testing is a great way to measure how your PPC campaigns are doing and if the landing pages you’re using are converting traffic into sales. Read More
You can set up a PPC campaign and have extremely high volumes of traffic reaching your website but what’s the point if none of them are taking action and buying your product or service?
Every time someone clicks on your adverts, you’re paying money, so it’s important that you have a good chance of converting that click into a sale. Split testing can help you find out what persuades people to make a purchase on your websites having reached the landing page via an advert. It will also tell you what causes people to look away from your website and both pieces of information are vital when converting PPC traffic into sales. When using split testing, the best way to judge results is to use what’s known as A or B testing. In other words, there are two potential pages on which a person who clicked on your advert could land. If you’re selling ‘vegan soap’ for example, one landing page could feature high quality images of the soaps and another landing page could feature mainly text. By sending 50% of the traffic to the images page and 50% of the text page, you can see which pages convert the highest number of people into paying customers.
Using this information, you can make an informed decision as to which landing page works best in terms of making sales. Now, let’s say in this instance, it’s the one with the images. You can take this landing page and perhaps even create another one with different images on it and test them too. Every time you do this, you’re fine tuning your PPC campaign to produce the optimum results in terms of sales. In reality it is possible to split test almost every aspect of your website, but it is best to focus on the ones which affect sales. As mentioned in the previous example, you can use split testing for the appearance of a webpage, but also you can use it to test prices and deals.
The way you display an offer on your website can affect sales. Let’s say you are offering a product worth $50… Are more people buying when you state there’s 20% off a product? Or do more people buy when you state there’s $10 off the product?
The actual amount off the original price is the same, but the way it’s presented is different, and this will have an impact on the way people buy. Split testing is not limited to pay per click and can also be used for search engine optimization. Using split testing for SEO takes time. However, it is more cost effective in the midterm so I strongly advise using it.
Split testing needs to be set up correctly if it’s to work and this is where YourVeganMarketer.com will help. My experience of split testing landing pages and tailoring each PPC campaign to the customer is second to none. I will work closely with you on your split testing pages and results to ensure the best outcome for your website and for your business. By having YourVeganMarketer.com set up split testing for your website, users will tell you what works best through their actions, and there’s no better way to grow your business.
Additionally, split testing is included free with Hartej’s PPC packages, and you can even take advantage of the free PPC check. There is no obligation to pay for any of the analysis and reports, so with nothing to lose and everything to gain, why not give it a try?
