PPC Split Testing

Pay Per Click advertising is a great way to attract people to your website. By using Google AdWords, Bing, or a combination of both, to target customers, you can increase the flow of traffic to your website and potentially the number of sales you make. However, PPC is not as straightforward as simply setting up a campaign and letting it sit there as the traffic and sales come in. Some adverts you use may be more successful than others. Likewise, the landing page, which is the page of your website people reach having clicked on your advert may convert well for one person and not for another, and this is where split testing becomes very useful. Split testing is a great way to measure how your PPC campaigns are doing and if the landing pages you’re using are converting traffic into sales. Read More