PPC stands for Pay Per Click and it’s a form of advertising on the internet. In essence it is when you pay a small fee, when someone clicks on your advert online. Therefore, you only pay for the advert if someone clicks on it and not before. The aim of PPC is for your advert to appear at the top of the search engine results.
Each time someone clicks on your advert, which is usually a small amount of text and the link to your website, you pay the search engine. You’re paying to get your advert in front of people who are searching for the product or service you offer. In other words, you’re getting your business in front of potential customers, which is exactly what you want. Read More
When executed effectively, you’ll gain many new customers by using PPC at a low cost, where the return on investment can be very high. For PPC to be effective, we must carry out extensive research to discover the keywords which will get the best results for your business and once these keywords have been identified, they can be divided into separate vegan advertising campaigns and ad groups. You must also ensure the pages that potential customers land on, having clicked on an advert, relate to what they were searching for as this will convert them into paying customers. For example, if you have a business selling vegan candles, people will type in a keyword that you’ve identified such as buy vegan candles online, and your advert will appear at the top of the search listings. The person will then click on this advert and be taken directly to the page where you sell vegan candles. If they place an order, you’ve gained a new customer at a very little cost.
Google AdWords is the biggest and most popular PPC advertising system. Adverts will appear in Google search listings via a bidding process and winning this bidding process is key to a good PPC campaign. Google will assess each advert and decide based on several factors, which ones to put at the top of the search results. Things like the relevance of advertisers’ keywords, the size of their bids and ad rank all come into play. Now it sounds quite complex and in truth, it is. You need a great deal of time, effort, and know how to launch a successful PPC campaign and that’s where YourVeganMarketer.com can help you. I will carry out detailed keyword research so you’re targeting the keywords which have the potential to bring you the most sales (at the lowest cost).
Once your PPC campaign has been set up, this is not the end of the process. PPC is not just a set and forget system. It needs to be monitored to produce the best results, and I will do that for you, allowing you to concentrate on running your business. As an expert at creating powerful keyword groups and well-crafted ad texts to push your ads to the top of Google’s results pages, my strategies will boost your ad rank, and this will help you get more clicks on your ads at the lowest cost.
So, don’t delay and take advantage of Hartej’s PPC check. You’ll receive an in-depth review of your advertising accounts, including valuable information on how you can increase your profits. It’s also 100% free with no strings attached.
So, get in touch today to arrange your PPC check.
