What Is PPC?

PPC: The Perfect Vegan Advertising Strategy​

PPC stands for Pay Per Click and it’s a form of advertising on the internet. In essence it is when you pay a small fee, when someone clicks on your advert online. Therefore, you only pay for the advert if someone clicks on it and not before. The aim of PPC is for your advert to appear at the top of the search engine results. 

Each time someone clicks on your advert, which is usually a small amount of text and the link to your website, you pay the search engine. You’re paying to get your advert in front of people who are searching for the product or service you offer. In other words, you’re getting your business in front of potential customers, which is exactly what you want. Read More