Having a clean structured Local SEO strategy is the first step to putting you on the map. Local SEO is an extremely powerful search engine optimization strategy that will help your business be more visible to searchers near you. Whether you are solely online, or have a physical location serving a geographical area, Local SEO will benefit you. If you search for a term like ‘Realtor in New York’, the first 3 listings are shown underneath a map, these 3 listings are likely to get the most traffic. If this appears for a business like yours, then I will be best placed to get your site in that top 3. To understand more about Local SEO Read More
Target Customers In Your Area
On the ‘What Is SEO’ page, I explained what exactly search engine optimization is and how it’s vital to the success of your business. Here I will focus on a specific element of SEO and that’s Local SEO. By improving your local SEO, I will ensure the visitors who are most likely to use and want your services and products in your location will find your website. The process of local SEO and the purpose is to push your Google map listing up to the top of the search engine’s search local results.
This is crucial for your business because by not having strong local search engine optimization you will fail to attract local customers, or customers who are looking for your products or service in your area.
Keep in mind, my strategy ensures that these are not people searching for your product from different countrie, these are your potential customers from your area or wanting services in your area. Without great Local SEO, you could be missing out on the local results pages every time that they search.
Can We Target Tourists Coming To Our City?
When thinking about local SEO many website owners (and agencies) are only thinking about the people who live in and around that particular area. However, what about those people who are looking for the services or products you offer who don’t currently live near you. People may be moving from a different part of the country or from abroad and searching on the internet from their current parts of the world. Remember that holiday you went on recently, did you search for a vegan restaurant in that city? Yes, we can’t forget about tourists coming to our area!
Now, these people are just as important as the ones who already live locally and a good Local SEO strategy will get your business on the Google Map listing in the customers search results. It’s vital to you to have good local search engine ranking with keywords which are relevant to your website as this can be very difficult to do and that’s why I am here to help.
Appearing In Maps Listings
Physical location plays a fundamental role in local SEO and it’s very important to emphasize your physical location in your SEO—this will boost your search engine ranking and drive users to your website who are looking for what you have to offer in your location.
One of the key things to help with our strategy is including references to your location within your on-page SEO. For example phrases, like vegan cafe in London and London vegan restaurant, will be perfect if this is the business you are offering in this location. It will help you climb towards the top of the search engine ranking for search engines such as Google, Yahoo and Bing for the services that you offer in your location. Local SEO will help your maps listing on the search engine which is ultimately the key to Google local SEO.
Off-page SEO is also important when it comes to improving local SEO and I will work on the best strategies when it comes to developing high-quality links to improve your online business without suffering a penalty. However, links play a smaller part in local SEO and more important aspects include how you set up your map profile. Your image, geo location, reviews and citations of your business. The latter is something which plays a very important part in your local SEO strategy and a solid white-hat strategy is required to get the most out of it.
Having a great long term local SEO strategy with YourVeganMarketer.com will help you keep your website ranking on search engines for years to come.
If your business is appearing on the Google map listing people are more likely to contact you whether that be by phone or physically visiting your premises or through your website. Having said that, sometimes Google will show the map pack at the top for some local keywords sometimes they won’t and the amount of map listings on one page of Google can change. Therefore, it is key to have the local SEO done with traditional SEO strategy too, which will also push your website up the Google rankings.
By doing this your website is always number one on maps which means you will always be found at the top spot, whether the map package shows you or not. Now, as you can see, the benefits of having good local SEO to your website and your business are huge. Now you have an understanding of what local SEO is and how it can benefit you, it’s time to take action.
