Setting up a PPC campaign without conducting thorough keyword research results in your advert appearing in front of the wrong people and you won’t generate any leads or sales. I want to ensure you don’t waste money on adverts that potential customers will never see. Getting your PPC keyword research wrong will not only mean you’ve wasted a lot of your own time; you will also waste a great deal of money. The learning curve for PPC keyword research is very steep and if you get anything wrong along the way, however big or small, it will jeopardize your entire PPC campaign. So, why not take the long hours and guesswork out of your PPC keyword research and let a specialist takeover.
I have developed a highly effective approach to PPC keyword research, which will work for your business. You can review more on the foundations of The Perfect Keyword here. I will carry out extensive research, not only of what your potential customers are looking for, but also what your competitors are doing. I will find out what your competitors best web pages are and who their target users are, ultimately using this information to your advantage.
Please note there is nothing illegal or unethical about gathering your competitors’ data and it’s a vital process of good PPC keyword research. The information gathered is all available in the public domain, and specialist tools are used to gather the data we need. Think of it as stepping into a competitors shop in the mall and making observations about their business. The process is much more complex than that, but I will take care of it all for you.
Our systems will use PPC keyword research to create several ads which will work well for your business online.
Firstly, we can use ‘exact match’, which is where this ad will only appear in search results when a user types in the exact keyword created for your ads. So, if you’ve created an ad for Vegan Restaurant in London, it will only appear when a user searches using this exact phrase. A phrase match allows for a little more flexibility and if a user has included your keyword in their search, your ad will also appear on their screen. The keyword must be complete and unbroken. So, Vegan Restaurant with a bar in London will make your ad come up, but ‘London vegan bar’ will not show your ad.
When using a broad modified keyword, all the words in your keyword must be present in the user search, but they can be in any order. A search for ‘where is the best vegan restaurant in london’ will bring up your ad, but ‘vegan food in Hyde Park’ will not, as the word London is missing. So, as you can see, PPC keyword research is a complicated business. You can trust me as an expert when it comes to this, and I will ensure your ad only appears for the keywords and type of keywords which will bring you the highest volume of potential customers.
I will use multiple keyword data systems to generate the very best keywords for your business and the exact phrasing and character selection will be tailored perfectly to ensure your website receives a steady stream of targeted visitors. PPC keyword research is not a one time process. It needs to be constantly updated to maintain optimum performance. You can trust me as an expert at monitoring and adapting your keywords to increase the number of high conversion leads landing on your web pages via your PPC campaign.
You’ll never need to worry about any of this as I will be on hand to make sure it all runs smoothly and effectively.
So, if you’re considering investing in PPC keyword research, why not take advantage of Hartej’s PPC check? It’s 100% free with no strings attached, and you’ll also receive an in-depth review of your account, including a straightforward appraisal of your keywords and what could be done to increase your profits. Many people waste a great deal of time and money getting their PPC keyword research and ad campaigns wrong. Don’t let the same happen to you. Get in touch today and arrange your free PPC check.
