It can be very upsetting and disheartening for any business to login and notice that the number of visitors has dropped dramatically due to Google penalties. Google can penalize your website for several reasons from excessive duplicate content, negative SEO attacks or black hat SEO tactics such as buying masses of cheap backlinks. You have put in so much effort and money to develop the ranking of your keywords, the last thing you want is for your website to be subject to a Google penalty.
Having been penalized by Google, your website will see a fall in the number of people finding you online and this naturally will mean your sales will drop. Read More