Can PPC Data Help My Vegan Business?
Yes! There is incredible amounts of data that we can extract from running a campaign. It is just a matter of days before we can start painting an accurate picture of your business position in the market.
I have shared some images below of a recent PPC campaign we started with a vegan business. Within each demographic area, we can easily see the number of clicks, impressions and average cost per click.
On day 1 we trialled bidding at 11cents per click, which is always where I start a campaign and from day 2 onwards we go with the algorithms suggestion. On this campaign our algorithm suggested that 7cents was a high enough bid to get the exposure needed for the brand.
Age & Gender
The campaign analysis will show us right from the start information about the age range that our visitors are and which gender they belong to. This can help focus our products or advertising materials to attract particular demographics.