Your Competitor’s Paid Ads Data
The image above shows a file which you will receive if your competitors are engaging in paid advertising via Google Ads or other similar search engines.
With this you can see which keywords your competitors are targeting in order to build a list of keyword targets for your business.
Column B: All the words or phrases that your competitor is currently targeting and happy to pay for.
Column C: The title of the advert which searchers will see when they search the phrase in column B
Column D: Which page on your competitors website will a click for this keyword take the searcher.
Column E: Approximately how much searches does the keyword from Column B get per month
Column F: The difficulty score to rank for this keyword and compete for it on ads.
Column G: An approximate value of how much each click for this keyword could cost if we wanted to outbid your competitor.